Fatherhood begins in the womb. It’s not just a campaign theme, but it’s a biological and sociological reality. In the U.S. 85% of all abortions are unmarried women, with many claiming they are either pressured to abort by the father of the child or left without support by the father. We have a massive exodus of men in this culture, some by choice, many by force by an ideology that thinks men are replaceable. No one is elevated by 41% of all U.S. children being born to unmarried mothers. In the black community, 72.3% of all children are born in homes without fathers (compared to 35.7% of white children). Fatherlessness is epidemic in our culture.

This campaign was the result of a collaborative effort between Walter Hoye (Issues4Life Foundation) and The Radiance Foundation. Billboard campaigns were launched in California, New Jersey, and Virginia. The public response was incredibly positive and gave voice to men who felt shut out of an issue that biologically (and logically) includes both women and men.

ALL CAMPAIGN ELEMENTS campaign elements.


  • Website
  • TV Commercials/Online Videos
  • Multimedia Presentation
  • 4″x6″ Postcards
  • Factsheets
  • Social Media Memes


We partnered with two amazing organizations: Real Options Pregnancy Medical Clinics and Bethany Christian Services. They funded the creation of a series of TV ads to reach out to birthparents to “turn the unplanned into a loving plan.”

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"" by The Radiance Foundation"Some of the best things in life are unplanned" by The Radiance Foundation