Social Media Memes by The Radiance Foundation

YOUR HEART AND SOUL

This is a powerful campaign that addresses the heart and soul issue of abortion, and was launched in New York’s capital city of Albany. Bus shelter posters and a grassroots ground campaign will share the “ABORTION IS NOT A HEALTH ISSUE. IT’S A HEART AND SOUL ISSUE.” messaging throughout the summer. The Radiance Foundation, in collaboration with an alliance of community-based organizations in the Albany area, has created the YourHeartAndSoul.org initiative to help prevent abortion and reach out to those who are post-abortive.

“The violence of abortion touches people emotionally, psychologically, physically, and spiritually,” says Radiance Foundation co-founder Bethany Bomberger, a mother of both adopted and biological children. “So many women feel all alone and are often never told of the life-affirming options that value them and their child. This campaign lets them know that there is help. And for those who’ve made the irreversible decision of abortion, there is hope.”

CAMPAIGN ELEMENTS

  • Bus Transit Posters
  • Large Posters
  • 4″x6″ Postcards
  • Website
  • Social Media Memes

WHAT WE DID

We partnered with local grassroots life-affirming organizations and churches and have provided content that is being placed on the doors of thousands of homes in the Albany area.

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