We had the awesome privilege of working with RealOptions.net (a California-based medical pregnancy clinic) and Bethany Christian Services (the nation’s largest adoption agency) to create new 30 second TV ads to promote adoption. The Radiance Foundation wrote, produced, and designed the series of 3 ads to debut in November 2012. Like-minded organizations can license the ads, starting next month, for only $500 per spot (an AMAZING deal that allows CPCs, PRCs, and adoption-related agencies to inexpensively promote adoption.) All licensing fees will go to www.FriendsofRealOptions.net and Bethany to help their incredible work in saving lives and helping children find forever families.
Expanding on this TV ad campaign, The Radiance Foundation is launching an initiative to promote more awareness about the beauty of adoption, AdoptedandLoved.com. Parenting isn’t always a viable option for some birth parents, and making such a decision is very difficult. What’s sadly missing from this conversation is the voice of those who’ve been adopted. As an adoptee (and adoptive father) I wanted to create a simple online resource where birth parents and prospective adoptive parents could hear the stories of adoptees and how they feel adopted and loved.
Working with visual storytellers, Vinegar Hill, we’re creating powerful awareness ads and video vignettes that tell the story of adoption from an adoptee’s perspective.
In January 2013, The Radiance Foundation will launch AdoptedandLoved.com. Here are two of our spots “We Are Loved” and “Meet Jonny Moses”.
®2012 The Radiance Foundation
SOME ADOPTION RESOURCES
Beautiful and inspiring, Ryan! Thank you for your passion and creative genius to produce this 30 second masterpiece.
Ryan, These are fantastic!
An excellent step forward in creating a culture that celebrates LIFE. One suggestion for the next campaign… “I’m adopted” -> “I was adopted” … I think this is a subtle but critical distinction.
The most powerful verb in these clips is “I AM loved” !!
My birth-mom made a courageous choice 46 years ago.
As a result, “I WAS adopted” and today “I AM loved”.
The transaction in my past lead to my current condition of being loved….I think the shift in tense makes a very powerful point:
My identity is wrapped up in “being the beloved” not in the process of how I came to be part of my family. Keep up the great work!
– David N.
Director of Ministry Relations @ KFAX / Salem San Francisco